Learn what motivates online travel purchasers and how your organization can drive revenue with ancillary travel content

Whether you're marketing to Boomers, Gen X'ers,
Ipsos Ancillary Travel Cover.jpgMillennials or all three, your messaging and the type of travel content you offer matters.  That's the key finding from our recent survey of American online travel purchasers.

What else did we learn?

  • 63% of Americans have made an ancillary travel purchase
  • 21% have not made a purchase, but would consider doing so in the future 
  • Millennials are most likely to purchase core ancillary products like flight and hotel
  • If you only offer ancillary travel inventory at the time of purchase, you're missing 2/3 of the market.

Find out what products are the best fit for your target audience, when to promote these offerings and how best to position them.  

Download the full report today