It may be more than you realize
Economists estimate nearly $238 billion dollars in unredeemed rewards currency, making them an attractive target for fraudsters and hackers. But what could a single instance of loyalty fraud cost your business? The impact goes beyond the value of the reward and could affect your long-term relationships with customers.
Join Laura Hurdelbrink, Loyalty Fraud Product Manager at Connexions Loyalty, on Wednesday, June 13 at 1:00 p.m. EDT as she uncovers "The Real Cost of Loyalty Fraud." In this webinar Laura will discuss:
- The impact of fraud on the customer
- The potential cost of loyalty fraud for business, and its impact on customer lifetime value
- The intangible ramifications of fraud, including reputation management and customer experience
Laura will also share a formula to help you calculate the potential cost of a single instance of loyalty fraud.