Drive Ancillary Travel Purchases Among Millennial Consumers
Understand what motivates millennials
As a digital-first generation, there's no question that Millennials approach add-on travel purchases differently than older customer segments. Our latest online travel purchaser survey uncovers:
- Millennials' process for making online travel purchases
- Inventory favorites and opportunity categories
- Purchase motivations and messaging
Boost your segmentation strategy with these demographic insights and increase your organization's ancillary revenue today.